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Lidl Ltd

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History 

Lidls history goes back to the 1930s, when Lidl & Schwarz Grocery Wholesale was founded in Germany. Since then Lidl has diversified into hypermarkets under the trading name "Kaufland" and discount food stores known as "Lidl". Today, the Schwarz Group is one of the largest grocery retailers in Europe.

The first Lidl stores were opened in 1973 and by the 1980s Lidl was a household name throughout Germany. During the 1990s Lidl started to open stores outside Germany and today Lidl stores can be found in nearly every country in Europe. Lidl is now well established as a major European food retailer. Our extensive network of stores is unmatched in the discount sector. 

Lidl takes pride in providing top quality products at the lowest possible prices to all our customers across Europe. Our stores are operated by a network of dedicated store staff, helping to establish and further develop the success of the company. Lidl will continue to play a major role in the exploration of new markets in Europe and beyond.

Company Principles
 

* Customer satisfaction drives our action 
* Outstanding value for money determines our market 
* Efficient decision making and simple procedures ensure our success 
* We expand faster than our competitors 
* It is our duty to be fair to everyone in our organisation 
* We respect and support each other 
* Agreements are made and kept in an atmosphere of trust 
* As a branch organisation we work with a system 
* Praise, recognition and constructive criticism shall determine our working atmosphere 
* We surround ourselves with strong staff - with deputation organised in all areas

Simplicity 

Our business is simplicity itself: we buy and sell with the sole aim of offering our customers the highest quality everyday products at the lowest prices. 

We offer an extensive range of over 1,200 different products in our spacious stores. Alongside well-known brands, you can pick up our excellent quality own-brand products, as well as a wide selection of dairy products, frozen foods, sausages, fresh meat and poultry, fruit and veg delivered fresh every day, and a variety of breads. 

All our products are thoroughly tested, and only suppliers who meet our high quality standards are allowed to supply Lidl. 

Short delivery routes and rapid turnover also help to ensure freshness. 

Our range is enhanced by enticing weekly special offers on household items, clothing, electrical goods, games and leisure products, and much, much more! 

Quality is big and prices are small at Lidl.

The reason for our runaway success? Our strategy of always offering, The highest quality at the lowest prices.

Our buyers cleverly use cost saving measures, such as volume buying and low cost raw materials as well as just-in-time calculations, to make savings which we then pass straight on to our customers.

We avoid unnecessary expense on presentation and store fit-out. Our stores are easy to use and are a clean, friendly place to shop. Our clearly laid out aisles and sections make finding what you are looking for quick and easy.

Our customers are our top priority. Customer services and satisfaction are the cornerstones of our success, which is why we offer you services such as payment by debit card, on top of quality, freshness and price competitiveness. We also offer a wide range of weekly special-offer items, focused on your priorities. And, of course, Lidl is 100% friendly!


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